Luohu held its annual work conference on publicity on Feb. 25.  It agreed Luohu will uphold the main theme of the times that the people should love the country, the Communist Party of China(CPC) and the socialist system, cultivate and carry forward the core values of the socialism with Chinese characteristics, guarantee ideological security, promote cultural prosperity and development, and provide strong spiritual power for the construction of Luohu as an “all-embracing hub of the Guangdong-Hong Kong-Macao Greater Bay Area”.

Participants were unanimous that, over the past year, Luohu had done a good job in forming of a development consensus, generating strong spiritual power for the advancement of the district’s development and vitalization cause.

Over the past year, the COVID-19 pandemic prevention and control was one of the main themes of the publicity work. The district has produced more than 2,600 new media products, among which 83 attracted more than 100,000 views, creating a favorable opinion environment to win the war against the virus.

Faced with sporadic outbreaks on Aug. 14 and Dec. 2, Luohu acted not only promptly but also accurately. It issued notices seven times and took part in news conferences organized by Shenzhen city twice to ensure the public is updated with latest development of the situations.

The coupons Luohu issued to boost consumption, and the digital renminbi tested in Luohu last year also helped Luohu attract wide attention from home and abroad.

Notably, Luohu has also performed well in activities marking the 40th anniversary of the founding of the Shenzhen Special Economic Zone, the construction of the pilot demonstration zone of socialism with Chinese characteristics and the poverty alleviation campaign.

The holding of its investment promotion fair last year, the first naked eye 3D event held by local government in the country, attracted much attention from home and abroad, with more than 7.4 million views via video links.

This year marks the 100th anniversary of the founding of the CPC, the starting year for the carrying out of the 14th Five-Year Plan (2021-25) and the realization of the 2035 development visions. Luohu’s publicity work will focus on Party-related topics, as well as the development of the district this year.

According to the meeting, to organize celebrations to mark the 100th anniversary of the founding of the CPC will be a key task.

Luohu also plans to encourage the people, particularly Party members, to pay more attention to study the history of the Party, the country, the reform and opening-up of the country and socialism with Chinese characteristics in the hope the red traditions and red genes can be passed down to future generations.