The popular city exploration event “Discover the City: Walk and Talk” returned on May 28 with a brand-new route, this time spotlighting the vibrant Shuibei area in Cuizhu sub-district. The immersive tour leads participants through a curated journey featuring the Jewelry Museum, the Shuibei Designer Cultural Creative Museum, an intangible cultural heritage workshop, and the bustling jewelry street.
This experience offers a unique window into the fusion of traditional craftsmanship with contemporary design, showcasing how gold is being reimagined — from a simple precious metal into a statement of modern artistic expression.
At the center of this transformation is the Designer Cultural Creative Museum. Backed by state-owned enterprises, this innovative hub has built a full-chain ecosystem that spans design, manufacturing and sales. Emphasizing the integration of intangible cultural heritage with cutting-edge jewelry innovation, the center provides AI-powered design training, supply chain financing, and global sourcing services.