During the 2025 Spring Festival, Luohu district energized consumer enthusiasm with a series of integrated cultural, tourism, and commercial activities. These initiatives sparked excitement among residents and tourists, driving a strong start to the district’s New Year consumption market.
A key highlight was the “Shop and Win a Car” campaign, which offered luxury car prizes and generous rewards, creating a shopping frenzy across major commercial areas.
Running from Jan. 15 to Feb. 15, the event featured a grand prize of a car worth 300,000 yuan, cash prizes of up to 10,000 yuan, low-altitude flight experience vouchers. Shoppers who spent over 500 yuan at key shopping malls and chain stores in Luohu could enter the lucky draw by uploading their receipts to the designated lottery mini-program.
This exciting promotion significantly boosted foot traffic and sales across the district’s major shopping centers. As of Feb. 4, total visitor numbers across key commercial zones had reached 3.58 million, while sales exceeded 3.86 billion yuan—marking year-on-year increases of 16.81% and 7.38%, respectively.