The eagerly awaited 2024 Shenzhen Global Investment Promotion Conference is set to commence on Dec. 6, with Luohu district unveiling its impressive cultural tourism offerings to a global audience.
Luohu boasts abundant ecological resources, with green spaces and water areas making up over 50% of its territory. With a citywide green coverage rate of 64.6%, the district offers a harmonious blend of urban living and natural beauty.
This year, Luohu has tapped into the growing trend of camping by collaborating with the Dawang Wutong Campsite to host a series of themed events. Adding a thrilling twist, the district has introduced a “Camping + Low-Altitude Flying” service. This unique offering allows visitors to enjoy the serenity of camping while taking helicopter rides to admire Luohu’s breathtaking landscapes from above.
Each route highlights a unique aspect of Luohu, from its rich history and cultural landmarks to modern attractions, local culinary delights, and stunning natural scenery. These well-rounded itineraries offer visitors a deeper appreciation of Luohu’s multifaceted charm.
To drive growth in the tourism sector, Luohu has launched a “10 Tourism Policies” initiative, encouraging the development of tourism industrial parks and providing robust support for tourism enterprises. The policies focus on business transformation, product innovation, and fostering partnerships to build a more resilient tourism ecosystem.
Luohu is spearheading the digital transformation of its cultural and tourism industries. By implementing supportive policies and aligning industry resources, the district is guiding key enterprises toward digitalization and platform-based development. Additionally, Luohu is cultivating new cultural and tourism business forms to enhance its market competitiveness and industry structure.
Looking ahead, Luohu plans to foster integrated development across commerce, culture and tourism. Through strategic branding, exploration of emerging cultural and tourism consumption trends, and strengthening its competitive edge, Luohu aims to position itself as a premier destination.