On Aug. 13, the "Oriental Beauty·Gold and Jewelry Innovation Design Competition" was launched in Luohu, Shenzhen, bringing together nearly 150 experts, scholars, enterprise representatives, and fashion enthusiasts from the gold and jewelry industry, as well as the broader design, cultural, and arts sectors. This event showcased the creativity of Shenzhen's gold and jewelry industry.
As a highlight of the 2024 Shenzhen Design Week, this competition focuses on four key features: cooperation with national cultural IPs, participation in international professional competitions, collaboration among industries, universities, and research institutes, and encouragement of comprehensive innovation in gold and jewelry design. This initiative is a dynamic effort to creatively reinterpret and advance fine traditional Chinese culture while providing a new platform to elevate the creativity and added value of the gold and jewelry industry.
Shenzhen, the first Chinese city to earn the UNESCO "City of Design" title, has consistently championed its design sector through robust policies, industry guidance, and strategic resource allocation. The city aspires to enhance its design standards and global influence, working towards building itself into a world-class "City of Design."
After decades of rapid growth, the gold and jewelry industry has become a hallmark of both traditional strengths and emerging fashion trends in Shenzhen, forming the modern fashion industry cluster as part of the city's "20+8" industry clusters.
Shenzhen’s gold and jewelry industry, a symbol of both traditional excellence and emerging fashion, has flourished into a modern fashion industry cluster within the city's "20+8" industry clusters. Luohu, a core district of this sector, hosts over 20,000 businesses, forming a comprehensive industrial chain that significantly contributes to Shenzhen’s economic vitality and serves as a vital showcase for Oriental jewelry culture.
The competition invites entries from across the Guangdong-Hong Kong-Macao Greater Bay Area and globally, aiming to foster collaboration, drive industry transformation, and support Shenzhen’s ongoing innovative development.