Dongmen Pedestrian Street, a vibrant hub of tourists, shoppers, and performers in Luohu district, has implemented new regulations for the growing number of live streamers who flock to its lively atmosphere.

Effective January 1, 2024, the street, known for its street performers and bustling shops, requires all live streamers to register their activities. This move aims to bring order and proper management to the burgeoning live streaming industry within the popular pedestrian area.

With approximately 70 regular live streamers belting out tunes and showcasing dance moves to online audiences, the new regulations seek to ensure a harmonious balance between entertainment, commerce, and public safety. The street authorities plan to actively engage with both shop owners and live streamers, gathering their feedback to refine the regulations and improve services.

This initiative also sees live streaming as a powerful tool for promoting Dongmen's unique charm and boosting the local economy. Through the captivating lens of live streams, more netizens will discover the street's vibrant shops, delectable restaurants, and captivating performances, potentially leading to increased foot traffic and consumption.

The new regulations mark a significant step towards managing the dynamic world of live streaming within Luohu's bustling pedestrian hub. By striking a balance between entertainment, order, and economic potential, Dongmen Pedestrian Street hopes to continue thriving as a lively destination for both online and offline audiences.