The 2022 Shenzhen Fashion Global Tour and Shenzhen Fashion Consumption Week kicked off on Dec. 22 in Shuibei, a gold and jewelry industry hub located in Luohu, Shenzhen.
The event will last until Dec. 25 and includes online and offline sales promotions for jewelry and clothing products.
Jointly directed by the Commerce Bureau of Shenzhen Municipality and the Luohu District Government, the event is hosted by Shenzhen Commodity Exchange Market Association, with support from the Luohu Bureau of Industry and Information Technology.
It was also jointly organized by Shenzhen Fashion Designers Association, Shenzhen Gold and Jewelry Association and Shenzhen Shuibei Yihao Investment Company.
The government plans to distribute approximately 10 million yuan ($1.44 million) to boost fashion sales during the event.
Xiao Jiarui, deputy head of Luohu, said that the district would work to promote the upgrading and development of the "five characteristic commercial blocks," and turn the district into a core business district of Shenzhen. Among these blocks, Shuibei will be built into an international jewelry city and a new landmark of modern fashion, complete with a commercial pedestrian street system.
Xiao added that local authorities would accelerate the construction of the Shenzhen International Jewelry and Jade Comprehensive Trade Platform, promote the development of a second-hand jewelry trading platform, and improve services for the gold and jewelry industry.
Zhang Wenyang, secretary-general of Shenzhen Gold and Jewelry Association, said that by relying on Luohu's good business foundation as well as jewelry and fashion industrial advantages, this event would allow for the integration of jewelry and fashion, strengthen the interconnection of the fashion industry, and drive its transformation and upgrading.
Zhang noted that the association would take advantage of gold, jewelry and other fashion industries to stimulate the market and guide fresh consumption in Shenzhen.