A night fashion consumption festival organize by the Luohu Commerce Bureau kicked off on Aug 11.
Relevant sales promotional activities are being organized in stores in Dongmen, Caiwuwei, Sungang, Shuibei, and other areas, covering consumption in automobiles, jewelry, hotels, sports, entertainment, and tourism.
The festival aims to create new settings for night fashion consumption, promote the sales of automobiles and home furnishing, innovate the integration of online and offline purchase, and cultivate a new consumption environment in the district.
Luohu invested more than 20 million yuan ($2.97 million) for the event in the form of digital renminbi, among which 6 million yuan will be allocated for night consumption, 5 million yuan for automobile consumption, 2 million yuan for e-commerce discounts, and 7 million yuan for activity subsidies.