The A/W 2024 Shenzhen Fashion Week commenced on April 13, embracing the theme "RGB," inspired by the primary colors of red, green, and blue.
This season's fashion week aspires to emerge as the premier platform for high-end fashion release in China, catalyzing growth in Shenzhen's fashion consumption. A multitude of esteemed brands and design talents from the Guangdong-Hong Kong-Macao Greater Bay Area have converged, lending their formidable influence to this edition of the fashion week.
In a bid to reinforce its stature as a global design capital and nurture a burgeoning ecosystem of design and fashion brands, Shenzhen has reimagined the positioning and operational framework of Shenzhen Design Week. This year, it integrates the city's multifaceted design activities and creative resources, envisioning Shenzhen Design Week as a linchpin for the global creative design industry's development. It serves as an incubator for high-quality creative design events, a catalyst for promoting Shenzhen's image as an international cultural hub, a nexus for pioneering design talents, and a conduit for urban fashion and refined lifestyles, thereby crafting an ever-evolving Shenzhen Design Week.
With a decade of evolution under its belt, Shenzhen Fashion Week has solidified its status as one of China's top three fashion weeks, offering a panoramic view of Shenzhen's urban culture to the global stage.
As Shenzhen strides toward its ambition of becoming an international consumption hub, Shenzhen Fashion Week assumes a pivotal role in propelling fashion consumption within the city.
In collaboration with leading e-commerce platforms like JD, Douyin, and Kuaishou, this edition of fashion week introduces the "Live-streaming E-commerce Carnival of Shenzhen Fashion Week," spotlighting the latest design trends in Shenzhen and furnishing consumers with a diverse array of shopping options and an enhanced shopping experience.