Shenzhen ranked third nationwide in overall consumer spending on food, entertainment, and leisure services during the May Day holiday, marking a 19% year-on-year increase, according to data released by Meituan Travel. Among the city's districts, Guangming, Yantian, and Luohu recorded faster-than-average growth in online consumption.

The influx of out-of-town visitors also fueled the booming local hospitality sector. During the holiday, spending on accommodation in Shenzhen through the Meituan platform surged by 52% compared to the same period last year.

As tourism demand rebounded, bundled consumption across dining, lodging, sightseeing, and entertainment also saw a significant boost. Data showed that daily per capita spending by non-local tourists rose 49% year-on-year, with average daily expenses—excluding accommodation—reaching around 110 yuan, covering categories such as food, attractions, and leisure activities. Shenzhen also saw a notable surge in nighttime consumption, up 31% from last year’s May Day holiday.

Online platforms further fueled the spending boom with promotional vouchers and subsidies. Meituan's "Wonderful May Day" campaign offered special deals across various categories, including local cuisines, buffets, and hotpot.

Limited-time vouchers and digital coupons drove enthusiastic online participation, with a notable 68% year-on-year increase in dine-in orders placed by non-local visitors in Shenzhen. Among the most searched dishes by Meituan Travel users were steamed rice rolls, claypot chicken, and beef hotpot.

Social media buzz also played a key role in attracting international visitors. Influencers such as Speed and others helped promote Shenzhen's high-tech lifestyle, including drone delivery services in local parks.

As a result, tourists from over a dozen countries—including Spain, South Korea, Japan, Poland, the U.S., the U.K., and Switzerland—flocked to Shenzhen during the holiday, with overseas orders on the platform increasing by nearly 161% year-on-year.