Shuibei, Shenzhen’s renowned gold and jewelry district, has been attracting customers for over a decade, establishing itself as a top destination for gold purchases. Known for its extensive selection, competitive pricing, and industry concentration, Shuibei continues to draw buyers from across China.
Wu Shuang, a personal shopper specializing in Shuibei’s gold jewelry, has spent five years helping clients nationwide access the district's offerings. Wu said that unlike other jewelry stores, Shuibei operates as a wholesale source. The industry clusters here provide a vast variety of designs, and labor costs are lower. She added that Many people are willing to pay a little extra for a personal shopper to buy gold from Shuibei.
One of Shuibei’s most significant advantages is its transparent pricing system. “Here, gold prices are directly tied to international gold prices and change daily. When you purchase gold in Shuibei, you’re paying the day’s gold rate plus labor costs.” This transparency, combined with the high cost-performance ratio, is one of the reasons Liu, a customer, decided to purchase his gold from Shuibei.
After making his purchase, Liu visited the conveniently located National Jewelry Inspection and Testing Center in Shuibei. Within an hour of submitting his request, he received his test results, confirming the authenticity and quality of his purchase.
The Luohu Market Regulation Bureau has also bolstered consumer confidence with its “Shuibei Jewelry: You Buy, We Inspect” initiative, offering free jewelry inspections. This year, a fast service platform for assured consumption was launched, allowing customers to book inspections online and access results digitally.
Shuibei’s businesses are also embracing innovation, exploring low-altitude economy ventures and live-streaming platforms to enhance customer service. Meanwhile, government support continues to drive Shuibei’s economies of scale, industry concentration, and brand development.
With these initiatives, Shuibei is poised to maintain its position as a leading gold and jewelry hub, offering customers quality products and a superior shopping experience built on transparency, innovation, and strong governmental backing.