On Dec. 23rd, the "Chill 11" exhibition, hosted by the Hong Kong Trade Development Council, opened at the Hong Kong AsiaWorld-Expo. Notably, Luohu district organized its local enterprises for the inaugural participation in the event. Through interactive exhibits, stage performances, and other engaging mediums, Luohu aimed to showcase its diverse allure to the audience.
The Luohu pavilion adopted the theme "Colorful Luohu." The pavilion's overall design resembled an unfolding pop-up book, featuring vibrant promotional videos spotlighting Luohu, innovative and trendy creations from local artists, and brochures on Luohu's trendy consumption. This distinctive presentation attracted numerous visitors.
Sophia Chong, deputy executive director of the Hong Kong Trade Development Council, noted that this event marked a novel endeavor. It targeted residents of the Guangdong-Hong Kong-Macao Greater Bay Area, with the aim of offering them a distinctive cultural, entertainment, and shopping experience.